Hong Kong Design Institute (HKDI) and Hong Kong Institute of Vocational Education (Lee Wai Lee) (DILWL) and the Design Alliance Asia (tDAA), one of Asia's most extensive creative networks are collaborating on this research and exhibition project held at the d-Mart, HKDI on November 2012 – February 2013.
Colours have contrasting associations in different cultures, and the symbolism attached to them is a powerful way to express cultural uniqueness and meaning amongst different Asian countries. CoA is an ambitious project bringing together members of tDAA from 13 Asian regions to research the implications of colours resulting in creative designs and resulting in an exhibition in Hong Kong.
The exhibition aims to foster exchanges of creative ideas and comparative studies of culture through designs focusing on the use of colours. The exhibition will also help to generate a creative cultural environment within the local design community and the general public to develop quality appreciation of artwork in Asian cultures.
A result of a wonderful design research project we worked on at BD+A Design (Indonesia) in collaboration with our Design Alliance Asia Partners from 13 different Asian countries that are China, Hong Kong, India, Laos, Lebanon/Middle East, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Colours of Asia will showcase the creative artworks and traditional objects from these regions to reinforce the development of research study in Asian cultures and inspire the interest in cultural studies in the region. Audiences are encouraged to learn more about the meanings of the associated colours through different visual images and artifacts.